Organic waste, such as kitchen scraps, vegetable peels, and coffee grounds, represents 40% of everything we throw away. It’s the largest category of waste we produce and the one we consider most important to separate.
Currently, in Ibiza, only 10% is collected separately in the brown bins; the rest ends up mixed together in the gray bin, where it can only be recovered with great effort. The difference between what we could do and what we actually do is enormous, which is why the solution is in our hands. We explain it in our educational video.
When organic waste is properly separated and placed in the brown bin, it undergoes a careful sorting process before being transformed—at Ca Na Putxa, Ibiza’s treatment plant—into compost for agricultural land and biogas for clean energy. Nothing buried. Nothing lost. That’s why we call it the cleanest waste.
The first step is to reduce what we generate. The second step is separating what’s left, and we can all improve at doing it correctly. In Ibiza, many families have always composted at home, and that remains the best option when possible. For everyone else, the brown bin makes the difference.
With this campaign, supported by the Consell Insular d’Eivissa (Island Council of Ibiza), we want everyone on the island to understand where their brown bin actually leads—and why it matters. We’re taking this story to schools, businesses, markets, and communities across Ibiza through posters, workshops, and a documentary filmed inside Ca Na Putxa.
Watch the educational video. Share it. And the next time you’re in the kitchen, you’ll know exactly which bin to choose.
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